intuitive branding + business strategy

Expert direction for evoking your brand's true essence & direction.
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As a color practitioner and oracle, I help conscious entrepreneurs and organizations get clarity on their purpose and work with them to align their color identity & messaging. My gift is to visually see your personal or organization's unique expression through what I call a Soullegory™, a story of your organization's true purpose and symbology.

With a background in Internet & Brand Marketing, I’ve worked with leading brands (and their spokespeople) such as Gap, Visa, Intuit, eBay, Levi Strauss and KQED. I now utilize my 20+ years of marketing & color expertise to guide entrepreneurs and organizations on the right visual messages & colors to use to get the desired results.

 Using my color reference materials & tools (from colorimeters to color atlases to my own fabric color system) I work with you to re-cast color usage in a new way.

Services Provided


  • Initial Brand Visioning Session

    We’ll focus solely on your business brand & how to visually connect to your best clients. I retrieve the visual symbols, colors & metaphors for your optimal business growth and that communicate your brand’s essence.

  • Color Identity Package

    Brand Colors, Guidelines + Standards for Web and Print

  • Color Design & Palettes

    Color Combinations and Palettes for Product and Service Development

  • Strategic Planning based on Future Visioning + Recasting Color Trends. I’ve identified color patterns in human coloring that I view to be highly helpful in communicating your organization’s true essence and determining what colors will be most appealing to your target of customers.

  • Custom Palettes for Key Team Members

    For spokespeople and key team members of your organization, I provide fabric palettes, guidance and training for visually looking your best behind camera.

    Color & Branding Examples

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    Client Testimonials

    Want to Learn More?

    Contact Arden to see how you can work together.

    Since its founding in 1957, the International Association of Color Consultants (IACC) has been the only color organization in the world that is dedicated to enhancing the human experience through color design and application. Specially trained in the functional application of color and human response, professionals of the IACC are highly regarded for their color knowledge, credibility and commitment to integrating the art and science of color.