THE FOUNDATION OF ARDEN’S WORK
YOU’LL DISCOVER YOURSELF THROUGH COLOR
Although I was already working with clients and color, it wasn’t until I read (and re-read at least 7 times!) Johannes Itten’s book, The Art of Color, that I started down the rabbit hole of color in 2006. What blew me away was Itten’s initial observations of personal color preferences and personality.
As an artist and teacher of art and color (most famously at the Bauhaus), Itten was loved by his students for his ‘quirky’ yet effective ways of teaching. In 1928, he “realized with astonishment that each [student] had his own private conception of color harmony.”
YOUR COLORING INFORMS YOUR PREFERENCES
This realization he shared became one of the key foundations for my work. He proposed that the subjective color combinations were “one key in identifying the students mode of thinking, feeling & doing.”
But, what became really apparent to me (which I hope you can see in some of his examples to the left) was that not only did those predilections (subjective preferences) inform their tastes, they mirrored their own coloring and texture! This has been confirmed time and time again with the hundreds of clients I’ve worked with…and it becomes a fun party trick when I can tell you what coloring a designer has just by looking at her collection.
YOUR PERSONAL ENERGY ALIGNS WITH
YOUR COLOR FREQUENCIES
Actually, another way to put it is that your personal coloring maps to your energy and personality. Here’s how: color is energy – made up of wavelengths & photons – each color has it’s own frequency and vibration and it affects all species of life. What makes human coloring fascinating (and complicated) is that there’s also absorption and reflection of light (aka color.)
The art & science of color tells us that of the three attributes of color (hue, value and chroma), the most apt to convey emotion and meaning is chroma. Also known as saturation, chroma creates a feeling and mood, whether it’s animated, sharp, subdued, dynamic and/or deep. Our own ways of being – whether introverted, ambiverted or extroverted – carry an energy that align with our own color frequency. It’s this influence of color on an individual that has become the basis for my thesis with the IACC.
YOUR TRANSFORMATIONAL COLORS EMPOWER & SUPPORT YOU
Your personal energy and vibrations are aligned with your coloring and personality.
From 2012-2015, I worked on identifying the colors that get to the heart and essence of you. During this time, I discovered there are 18 key colors you need around you and 12 of these are your Transformational Colors. These colors are unique to you and not the same for everyone…these are your Essence and your Magnetic colors.
YOUR ESSENCE COLORS
Your Essence colors mirror you. They match and enhance your coloring and create the opportunity for meaningful connections. They include your Soul, Spirit, Vulnerable, Approachable, Trusting and Restful colors.
YOUR MAGNETIC COLORS
Your Magnetic colors magnify you. They help support you and magnify your truth and who you are. They include your Heart, Intellect, Fearless, Inspiring, Uplifting and Vitality colors.
Since its founding in 1957, the International Association of Color Consultants (IACC) has been the only color organization in the world that is dedicated to enhancing the human experience through color design and application. Specially trained in the functional application of color and human response, professionals of the IACC are highly regarded for their color knowledge, credibility and commitment to integrating the art and science of color. www.iaccna.org
DISCOVER AND EXPRESS YOUR AUTHENTIC SELF THROUGH COLOR
Look & Feel Confident
Your true colors align with your personal energy and vibrations, making you naturally beautiful. LEARN HOW >
Your Colors Support YOU
Your colors are unique to you and help others to recognize you for who you are.
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