Color affects us physically, psychologically and spiritually. It protects us from the sun’s harmful rays, it creates sensations in us when we experience it and it can be used to harmonize and align the chakra points in our bodies.
But, do you know how color affects you in how you view the world? Here’s 3 startling ways color affects you:
1. Your Color Preferences Reveal Something Real
As an artist, teacher, and color guide, I’ve spent years observing how people interact with color, and one thing becomes clear very quickly:
The colors you’re drawn to are not random.
They reflect something internal… your energy, your emotional landscape, and how you naturally move through the world.
When people begin to explore their preferences more consciously, they often start to recognize patterns:
- certain colors feel energizing
- others feel grounding
- and some feel completely out of sync
These responses aren’t accidental. They’re information.
Color becomes a language—one that reveals how you’re wired, how you express, and how you experience life.
2. Your Coloring Informs Your Color Preferences
Wow, right? So, not only do your preferences unveil the real you, your own coloring informs those preferences.
Early color studies observed similar patterns, where individuals naturally gravitated toward palettes that reflected aspects of their own coloring and expression.
And you’ll notice that their subjective harmonies do not fit a certain ‘seasonal’ palette. For example, the gal featured on top has a combination of washed & sharp, deep (shaded), dull and animated (bright) colors. Itten mentions of her that her “strong, obscure chord displays a multitude of distinguishable shades, suggesting a lively and concentrated personality with intense feeling.”
This realization will make it easier for you to understand your preferences and the preferences of those you come in contact with. It’s most obvious when you work with an artist or designer who uses color as part of their language.
3. Your Personal Energy Aligns with Your Color Frequencies
Actually, another way to put it is that your personal coloring reflects—and often amplifies—your energy and personality.
Here’s how: color is energy – made up of wavelengths & photons – each color has its own frequency and vibration and it affects all species of life. What makes human coloring fascinating (and complicated) is that there’s also absorption and reflection of light (aka color.)
This is where my Color Frequency work began to take shape.
The art & science of color tells us that of the three attributes of color (hue, value and chroma), the most apt to convey emotion and meaning is chroma. Chroma creates a feeling and mood, whether it’s animated, clear, subdued, dynamic and/or deep. Our own ways of being – whether introverted, ambiverted or extroverted – carry an energy that align with our own color frequency. It’s this influence of color on an individual that has become the basis for my thesis with the IACC.
And, if you haven’t already, you can learn more by from my upcoming book to discover where you are in the spectrum.
What happens when you express yourself with YOUR Colors?
- You Look & Feel Confident. Your true colors align with your personal energy and vibrations, making you naturally beautiful.
- You Feel Supported by YOUR Colors. Your colors are unique to you and help others to recognize you for who you are.
- You Discover Finding Clothes Is a Snap. When you have your color palette in your arsenal, you'll discover how easy it is to find your colors in crowded stores.


