The #1 Brand Color You Should NEVER Use as a Solopreneur

Short Answer: BLUE

Blue is the most popular color used within top brands. The majority of Fortune 500 companies use blue because it’s considered steady, loyal and trustworthy.

Canva did some research a few years back and created this breakout showing blue leading the way:

Canva brand research

As a solopreneur, if you want to stand out, don’t make that common mistake and use the same blue a top company uses. 

That’ll certainly help your brand become forgettable—and possibly sued for using their trademarked blue.

While there are millions of blues to choose from, the blues most big corporations use are rather similar…and boring.

top fortune 50 blues

If you want to stand out as an authentic, heart-centered business that is aligned with your overall essence, then it’s critical you start aligning your brand colors with your own personality and coloring.

Use your power colors

When I work with solopreneurs, I always do a session where I pull key symbols and colors, as well as put together a color palette for them to refer to that feature their personal power colors. 

The big reason is: colors that align with you as an individual, also need to align with your brand.

Whether you’re speaking in public, holding an important meeting, hosting a course or getting your headshot done, knowing your Fearless, Inspiring, Uplifting, Trusting and all the ones in-between (there’s 16 specific power colors) will help you to come across authentically.

For example, here I show a client’s “before” logo using the corporate blue and her “after” logo which features her personal power colors.

It’s much more authentic and aligned with who she is.

Color is a visual way of communicating who you are without saying a word. And, with waning attention spans, it becomes even more important that you use the right colors that describe your business. That’s what makes you and your brand stand out. 💯

Whenever you’re ready, there are 3 ways I can help you:

Join Creative, Soul-Led Entrepreneurs Growing Their Authentic Presence.

Every Thursday morning, you’ll get 1 helpful tip on creating alignment and using color energetically for your personal & professional growth.

Arden Reece

Arden Reece

I’m an award-winning former brand marketer and personal stylist turned Intuitive Color Translator. I’ve created a method and system to reveal your true colors, connect you with your powerful presence and position you in the world as a powerful, creative force. I support creative entrepreneurs and intuitive leaders to embody the heart and soul of color and get ColorFluent. And I help gifted folks to make sense of the magical aspects of color so that they can work with it in doing what their soul came here to do. Get started in working with me by taking my assessment.
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